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aglines can help distill the essence of a brand and communicate to consumers the big idea of an organization. List at least 3 of your
aglines can help distill the essence of a brand and communicate to consumers the "big idea" of an organization. List at least 3 of your favorite organization taglines. Explain how these taglines convey or do not convey the essence of the company.
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
