agree or disagree with post? why? 300 words or more

The challenge for market professionals nowadays is the competition. The market industry has evolved over the years, it is not just a billboard or a television commercial any more, and social media has been incorporated. Social media has become an essential tool for all types of businesses. The world revolves around technology form marketing a business to virtual tours of homes to zoom meetings for example. Marketing professionals are skilled in this field and have the knowledge to approach the social media platform to benefit their company whether it is Facebook, Instagram, Snap Chat or Twitter. Research has shown that Facebook has the highest and the social media platform that is used for marketing today. Businesses and companies engage in marketing in technology as an effective and efficient tool and mechanism to engage and interact with their target audience and to reach groups of people outside their range (Ali, Nriprendra, Rana,Dwivedi, 2017).

Forbes Communication Council states that social media is not just a social platform to place an ad for their business but rather an outlet and location to promote and initiate relationships with their customers. Forbes has created 11 effective ways to use social media marketing strategies, actively engage with followers, use conversational marketing, leverage user-generated content, partner with influencers, leverage look-alike audiences, get employees involved, have a value ladder for initial offer, tap into real-time moments, post native content, join related Facebook groups and have a TikTok strategy (Forbes Communication Council, 2020).

According to the pay scale those individuals with a bachelors degree in Business and marketing, their average salary is $65,735. A marketing director averages $106K, market manager average $82K, account manager average $55K, marketing associate average $37K and a marketing automation specialist average $72K. Females in the marketing businesses salary average between $37K and $115K where as the males in this industry average salary is between $33K and $201K (PayScale, Inc, 2020).