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Agro Century Sdn Bhd is an established company that produces pickles in the northern region of Malaysia. Due to current market demand, the company is
Agro Century Sdn Bhd is an established company that produces pickles in the northern region of Malaysia. Due to current market demand, the company is planning to launch a new product called mango pickle. The following is the list of the expected cost of Agro Century Sdn Bhd to produce the mango pickle based on three different levels of activity: Costs 1,000 3,000 5,000 bottles bottles bottles RM RM RM Direct materials: Mango Vinegar Indirect Material Direct labour Indirect Labour Factory rental Miscellaneous Marketing and advertising Supervisors salary 5,000 15,000 25,000 3,000 9,000 15,000 5,000 10,000 15,000 8,500 25,500 42,500 3,500 6,900 10,300 6,500 6,500 6,500 1,650 3,450 5,250 1,800 1,800 1,800 5,100 5,100 5,100 Agro Century Sdn Bhd has set 2,500 bottles of mango pickle as its normal production because the product is still new in the market. The current policy of Agro Century Sdn Bhd is to set the selling price at full cost plus 25% mark-up. However, the cost accountant suggests that the company should use variable production cost plus 60% margin for this product. Required: a. Calculate the following: i. The variable cost per bottle (6 marks) ii. The total fixed cost (3 marks) iii. The selling price per bottle of the mango pickle based on the company's current pricing policy at the normal level of production. (3 marks) iv. The selling price per bottle of the mango pickle based on the cost accountant's suggestion at the normal level of production. (2 marks) Based on your calculation in part (a) (iii) and (iv) above, propose to the management of Agro Century Sdn Bhd on the best pricing policy, if the company aims for profit maximisation (Assume the demand remains unchanged). (2 marks) b
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