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Ahmad's multinational company wants to reduce its costs by leveraging economies of scale, and it doesn't want to customize its product's offerings or marketing plans
Ahmad's multinational company wants to reduce its costs by leveraging economies of scale, and it doesn't want to customize its product's offerings or marketing plans for local conditions because that will increase costs. Which strategy should Ahmad's firm pursue? Multiple Choice O transnational strategy international strategy global standardization strategy localization strategy
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