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Ahmed is working as starter in STC telecommunication needs to design promoting plans for business to attract more customers in terms of services and price.

Ahmed is working as starter in STC telecommunication needs to design promoting plans for business to attract more customers in terms of services and price. Ahmed needs to consider one of competitors like Batelco and Zain while designing promotional activities. Based on above answer the following questions 1. Explain the 3 marketing stages that Mr. Ahmed can develop 2. Explain the Marketing Concept 3. Examine the Marketing Process 4. Examine any 5 Ps (out of Seven-7 Ps) that Mr. Ahmed can use to achieve the target. 5. Explain with justification any two (2) primary research methods and secondary research methods 6. Explain 4 market segmentation which can be used. 7. Discuss the importance of Marketing Research 8. Examine 2 concepts of Measuring Marketing Productivity 9. Discuss Coherent Marketing Mix which Mr. Ahmed can used with reference to 4 Ps along with given competitors 10. Identify the 2 differences between shopping and daily use products 11. Differentiate between Penetrating and skimming prices 12. Identify 2 difference between branding and logo

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