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Air Asia is pursuing a strategy to become a retailer of travel/tourism services, selling more than airline products. 1. What is the reason behind this?

Air Asia is pursuing a strategy to become a "retailer" of travel/tourism services, selling more than airline products.

1. What is the reason behind this?

2. the pros and cons? What are other similar airlines pursuing the similar strategy like airasia.

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1 The reason behind Air Asias strategy to become a retailer of traveltourism services is to diversify their revenue streams and expand their business beyond just airline products By offering a wider r... blur-text-image

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