Air Asia Sdn Bhd.

• Evaluate the pricing strategies it employs for its core product/business in order to increase its market share and profitability within its industry (at the national level).
• Build up a case study based on Air Asia Sdn Bhd
• First demonstrate that the company has some power to set its own price (that is, it has some degree of market power), for example: what is the structure of the industry it operates in? What is its market share for the product? How concentrated is the industry?
• Use economic analysis to evaluate the pricing strategies Air Asia Sdn Bhd has adopted for its main products.
• Make clear comparisons between the predictions of the economic theories covered in the module and the empirical evidence for Air Asia Sdn Bhd.
• Are the strategies adopted by Air Asia Sdn Bhd optimal? If so, why? If not, why not? How might they be improved?

Important things

• Should demonstrate knowledge and understanding of economic theories. The economic concepts under consideration should be clearly defined. It should contain appropriate and insightful connections between economic theories and the real-life business issues of the company.
• The choice of company must be well justified and the essay should contain comprehensive analysis of the pricing strategies pursued. It should demonstrate insightful and independent thinking.The economic analysis should explain and critically evaluate the company's pricing strategies. It should include empirical evidence to support arguments.
• Should demonstrate an excellent use of supporting evidence (figures, tables, and data); figures and tables should be referred to, presented well and sufficiently described in the text.
• Should contain an introduction, a main body and a conclusion. Sections, subsections and paragraphs should be well-transitioned and follow in a logical order.Sources should be properly cited and listed in a reference list in a correct Harvard System of Referencing convention at the end of the essay.