Airbnb, Inc. in 2017

Before beginning this exercise, you will need to read the Airbnb case. You will also need to review concepts in Chapter 1.

The following questions will be covered in this exercise:

How would you illustrate and compare the business models for Airbnb, large hotels chains such as Marriott and Hilton, and bed & breakfast operators? Use the example chart in the textbook for business models as a guide (Concepts & Connections 1.1).

What are the general strengths and weaknesses of large hotel chains such as Marriott and Hilton, bed & breakfasts, and Airbnb? Explain how you would compare and contrast those businesses.

In what ways has the lodging consumer changed, and how does Airbnbs customer value proposition meet this change?

What key factors may determine the success or failure of Airbnb?

What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks?

What key factors may determine the success or failure of Airbnb?

Select yes for those statements that are accurate and choose no for those that are not.

Any regulations that inhibit or prevent Airbnb users from offering their rooms/homes on Airbnb could be seen as a barrier.

(Click to select) Yes No

Competitors, among them large hotel/motel chains, have invested and will most likely lobby to exclude Airbnb and create barriers to its expansion and growth.

(Click to select) Yes No

Airbnb has become a global competitor; therefore, there are low currency risks that will impact fee revenue generation.

(Click to select) Yes No

The success of Airbnb is dependent on the growing number of users who offer accommodations and those who use Airbnb to book accommodations.

(Click to select) Yes No

It is clear that Airbnb enjoys a competitive advantage and will be able to sustain double- or even triple-digit growth over a long-term.

(Click to select) Yes No

Airbnb will have a significant challenge in continually ensuring both quality and safety; hence their brand image will be a critical factor to their success.

(Click to select) Yes No

Airbnb has enjoyed strong financial health and is projected to surpass Marriotts $40 billion valuation.

(Click to select) Yes No

Airbnb is not threatened with an economic downturn as they operate on a low-cost strategy, allowing them preference from consumers who are looking for affordability.

(Click to select) Yes No

A key success factor for Airbnb is the use of smartphones and other technology, as well as continuing innovations based on current emergent technologies as a basis for differentiation.

(Click to select) Yes No

wobo ONS Clase introduction to co O Outlook Web App BUNKER HILL COMM SP 20715P MAN.107-01 Saved Help Sav Required information Airbnb, Inc. in 2017 Before beginning this exercise, you will need to read the Airbnb case. You will also need to review concepts in Chapter 1 The following questions will be covered in this exercise: 1. How would you illustrate and compare the business models for Airbnb, large hotels chains such as Marriott and Hilton, and bed & breakfast operators? Use the example chart in the textbook for business models as a guide (Concepts & Connections 11). 2. What are the general strengths and weaknesses of large hotel chains such as Marriott and Hilton, bed & breakfasts, and Airbnb? Explain how you would compare and contrast those businesses. 3. In what ways has the lodging consumer changed, and how does Airbnb's customer value proposition meet this change? 4. What key factors may determine the success or failure of Airbnb? 5. What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks? How would you illustrate and compare the business models for Airbnb, large hotels chains such as Marriott and Hilton, and bed & breakfast operators? Select "true" for those statements that are accurate and choose "false" for those that are not a. Airbnb has a unique customer value proposition in its use of technology, shorter, more intimate stays, varying and different locales, and cheaper and unique accommodations Click to select)