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Airbnb, Uber and Lyft were innovative when they caught the cultural trend toward commercial use of personal property for profit. Nintendo was innovative with the
Airbnb, Uber and Lyft were innovative when they caught the cultural trend toward commercial use of personal property for profit. Nintendo was innovative with the invention of the Switch that allowed for handheld and television gaming to be interchangeable. Like the companies listed above, the innovation defined (or redefined) the brand. Nintendo became associated with the Switch and Airbnb, Uber and Lyft branded the at-home passive income/travel strategy.
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