Airbnb vs NYC 1. Brief introduction of the industry and the two (or more) companies competing against each other. 2. Each company's strategic approach. 3. Key players for each company (internal stakeholders) 4. Key players outside the company (external stakeholders) 5. Frame the competition using business strategy concepts, theories, terminology from our class, for example: PESTEL (how did PESTEL changes influence the competition); Five Forces Model of Competition; SOAR framework; VRIN framework, or others. You do not have to use all the ones listed, choose the framework(s), concepts, or theories that you think best help you analyze the rivals. 6. What key performance measures did each company dominate? 7. Did either/both company change their strategy? What factors drove the change(s)? 8. Did either company achieve a sustained competitive advantage? 9. What happened to the other company? 10. What decisions would you have made or what would you have done differently, strategically, if you were leading "losing" company