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Airlines constantly struggle to control their capital expenditures and to adapt to unstable demand patterns.Southwest and Lufthansa have each taken their own approach to increasing
Airlines constantly struggle to control their capital expenditures and to adapt to unstable demand patterns.Southwest and Lufthansa have each taken their own approach to increasing capacity while holding down capital investment. To manage capacity constraints on the cheap, Southwest squeezes seven flight segments out of its typical plane schedule per dayone more than most competitors. Its operations personnel find that quick ground turnaround, long a Southwest strength, is a key to this capital-saving technique.Lufthansa has cut hundreds of millions of dollars in new jet purchases by squashing rows of seats 2 inches closer together. On the A320, for example, Lufthansa added two rows of seats, giving the plane 174 seats instead of 162. For its European fleet, this is the equivalent of having 12 more Airbus A320 jets.Unstable demands in the airline industry provide another capacity challenge. Seasonal patterns (e.g., fewer people fly in the winter), compounded by spikes in demand during major holidays and summer vacations, play havoc with efficient use of capacity. Airlines attack costly seasonality in several ways. First, they schedule more planes for maintenance and renovations during slow winter months, curtailing winter capacity; second, they seek out contra-seasonal routes. And when capacity is substantially above demand
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