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Aisha owns a business that produces motherboards. Aisha approaches Cid about implementing a CRM system in her business which is small when compared to other
Aisha owns a business that produces motherboards. Aisha approaches Cid about implementing a CRM system in her business which is small when compared to other computer parts manufacturers. She has limited staff to manage any kind of new system, and her business has weekly delivery dates that include every functional area. Her company is also in debt, so she must be careful with her resources. She also would like to maintain and support specific relationships with each individual customer. What can Cid suggest to Aisha about CRM systems?
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Cid should suggest softwareasaservice because this system would give Aishas company the benefits of a traditional CRM system but without the high cost or inflexibility, training, or need of an IT staff to manage it
Cid should suggest opensource CRM because this system functions like any other onpremise or ondemand system yet at no cost It will allow Aishas company to customize the system to meet the needs of individual customers.
Cid should suggest social CRM because this system will allow Aishas business to maintain relationships with her customers via free social media apps.
Cid should suggest mobile CRM because this system will allow her company to communicate with customers directly through mobile devices which would improve customer relationships.
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