• Aking the Bull by Its Horns Born in the rural area of Mbale, Uganda, Andrew Mupuya moved to Kampala on a half bursary to study at an advanced level. It later became a hurdle to cater for his needs while at school after his parents became unemployed. In 2008, at the age of 16, Andrew saw a market opportunity in creating paper bags. As the Ugandan government leaned towards a ban on the use of polythene plastic bags, Andrew decided to venture into an environmentally friendly project of paper-bag production.  With no initial capital, Andrew cleaned the environment by collecting used plastic bottles and selling them to a plastic-recycling plant. After he had raised his initial seed capital of 36,000 Ugandan shillings, he soon started making paper bags on a small scale while still in high school. In 2010, Andrew registered his new company, Youth Entrepreneurial Link Investments (YELI). YELI is now the first local registered paper-bag and envelope-producing company in Uganda. His business has grown to employ 22 people, the eldest of which is 53. YELI's customer base includes local hospitals, retail shops, roadside sellers, super markets, and major local flour-manufacturing companies like Maganjo Grain Millers and Akamai Foods. YELI was the winner of a 2.6 million-Ugandan shilling ILO business-plan competition. From his earnings, Andrew is able to pay for his bachelor's degree in commerce at Makerere University, pay salaries for his staff, and support his family in Mbale by opening up a distribution outlet of bags and envelopes for his mother to sell. In addition to managing his growing enterprise, Andrew has found time to train over 500 individuals, mostly young people, on how to make paper bags through which 16 other projects have been set up. His personal goal was to employ 60 people by 2015 and set up a paper bag-making plant to achieve the vision of a cleaner Africa. Andrew has now diversified his line to include gift bags. He is the recipient of the 2012 FERD Award for Social Entrepreneur of the Year. He has been recognized by Tony Elemelu for the Tony Elemelu Prize in Business Award in 2014. In 2012 he won first place at the Anzisha Prize Awards, a competition that recognizes and celebrates African entrepreneurs under the age of 22 years who are using business to solve problems in their communities. Q. 1. a) Why did Andrew Mupuya start this business? Give at least THREE well explained reasons backed by evidence from the case. b) Examine the Andrew Mupuya’s character traits that have made him succeed as an entrepreneur for this business Q. 2. a) Given the current state of his business and the direction of his progress, what advise can you give him to move from a small business is to a large-scale business? b) Identify and discuss the opportunities that Andrew has capitalized on to grow his enterprise. Q. 3. a) What opportunities do currently observe within the larger macro business environment that you can exploit to start your own business venture? (5 marks) b) Complete a SWOT analysis for YELI. Give at least THREE elements in each category. c) Examine at least FOUR of the major risks that YELI faces and show they can be mitigated Q. 4. a) Identify and discuss THREE merits of entrepreneurship with reference to the information in the case study b) Based on the information in the case study, develop a Business model canvas for YELI