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Akira utilizes direct-response ads on TV, but they yield a lower-than-expected number of orders. A follow-up study of people who saw the ad revealed that
Akira utilizes direct-response ads on TV, but they yield a lower-than-expected number of orders. A follow-up study of people who saw the ad revealed that they associate direct-response ads on TV with lower-priced products and low-budget ads. Which of the following disadvantages of direct marketing does the scenario highlight? Question 1 options: content support Do Not Call lists accuracy rising costs image
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