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Al Bundy is evaluating a new advertising program that could increase shoe sales. Possible outcomes and probabilities of the outcomes are shown next. Possible Outcomes
Al Bundy is evaluating a new advertising program that could increase shoe sales. Possible outcomes and probabilities of the outcomes are shown next.
| Possible Outcomes | Additional Sales in Units | Probabilities | ||||
| Ineffective campaign | 70 | 0.40 | ||||
| Normal response | 120 | 0.20 | ||||
| Extremely effective | 345 | 0.40 | ||||
Compute the coefficient of variation.
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Managing Risk And Uncertainty A Strategic Approach
Authors: Richard Friberg
1st Edition
0262528193,026233156X
