Al Marketing Plan & Critique . Students will work with a non-profit for this project . Project Has Two Parts . First, students will use CHATGPT to develop a marketing plan (details to follow) for the not-for-profit organization . Second, students will critique that plan - highlighting the best parts of the plan as well as the weaknesses. Finally, students will provide suggestions for improving the plan.Charlottetown shelter for women & children fleeing abusive situations. Blooming Students are NOT permitted to contact Blooming House House in any way. Challenges in sharing into about the services provided & raising funds for the operation of the shelterO D shift G O P X H C fn K control B option N command M Part One: The Al option Marketing Plan . Students will use ChatGPT (the FREE version) to generate a marketing plan for the non-profit organization. . Students will submit BOTH the generated marketing plan (with NO edits or adjustments), as well as the prompt used to generate the plan. . Prompts can ONLY be ONE sentence . Upload to Moodle (but students MUST also being a copy to the next class) . Due Oct 5th (late Part One Assignments will NOT be accepted)Part Two: . Students will prepare a critique of the Al generated marketing plan. . Specifically, the critique will examine the strengths of the plan, identify weaknesses or omissions, and make suggestions for improving the plan. The critique should be supported by evidence! . The report (in report-style, not written as an academic paper) should be approximately 5 pages in length (excluding cover page & reference page). . We will discuss what "report-style" means in class. . Use of Al for this part of the assignment is not permitted (nor is any other form of academic dishonesty). . Upload assignment to Moodle . Due Nov. 2nd (Late Part Two Assignments will be penalized 20% per day)Part Two: . Students will prepare a critique of the Al generated marketing plan. . Specifically, the critique will examine the strengths of the plan, identify weaknesses or omissions, and make suggestions for improving the plan. The critique should be supported by evidence! . The report (in report-style, not written as an academic paper) should be approximately 5 pages in length (excluding cover page & reference page). . We will discuss what " report-style" means in class.Grading, Rubric 10 marks for AI generated marketing plan (late AI plans will not be accepted) 10 marks for writing and formatting of nal report 30 marks for quality of the critique of the AI generated plan 30 marks for the quality of the suggestions on how to make the AI generated plan better 10 marks for intro & conclusion 10 marks for used of evidence and APA style referencing in report 2 0 3 00 Final Notes 6 3 24 25 31 . Carefully craft your "prompt' - one sentence onlyST2 209 4 5/16" [1024] 622 23/64" "-2 13/322'-0 31/154" 438] [2195] What's next? Craftsman tools a Screwdriver Hammer 1/8"-9 19/32 Cable cutter [549] Sandpaper + . Now that you've completed the ChatGPT marketing plan, your task is to 56] diagonal P m 2 6'- 11/16" Long critique that plan. Bedrool 2633] Bedroom furniture lists W/ King size bed Headboard M Drawer . What does that mean? I Built in closet Matress - 1/ Sofa Living room coffee table Tomorrow Television set 9:30 AM D) Stocks * 4 , . You are required to evaluate the plan that ChatGPT created. Bookshelf O Pining ") chairs Cupboard 1 Kitchen ist 1] Food pSome Questions to Ask . What is included in a 'good' marketing plan? And did Chat GPT deliver? . What did ChatGPT cover well in the marketing plan? . What fell short of what you'd expect in a good marketing plan? . What evidence was used by ChatGPT to support the claims in the plan? . How specific was ChatGPT, in terms of explaining the details of the plan? Do you (the marketing manager know exactly what the plan is suggesting you do?) . How can the plan be improved? Make clear & specific suggestions for making the plan better.What Kinds of Things Should Be Included in a Marketing Plan? . Specific objectives . Clear understanding of customers, competitors, industry, marketing environment, and company . Clear target market(s) . Specific ideas related to 4 P strategies (product, price, place, & promotion) . Use of evidence to support points/ideas . Costs, budget, metrics, and expected outcomes. This is NOT an academic paper, but instead is a professional report that you are going to hand in to the CEO of your company (you are the marketing manager) . General format: . Single spaced, 12pt font, Times New Roman . Double space between paragraphs ( no indentation of first line) Format . Flawless writing (perfect spelling, grammar, punctuation, etc.) . Headings of Report . Page numbers (bottom right or bottom center) . Professional cover page . APA in-text citations & reference list . Charts & graphs as appropriate (using wrapped text) . Page/word count (3-4 pages for 1410, 5 pages for 3430 & 4450) - not including cover page or reference pageGrading Rubric 10 marks for Al generated marketing plan (late Al plans will not be accepted) 10 marks for writing and formatting of final report 30 marks for quality of the critique of the Al generated plan 30 marks for the quality of the suggestions on how to make the Al generated plan better 10 marks for intro & conclusion 10 marks for used of evidence and APA style referencing in report