al Objectives:

• To demonstrate to the class the effectiveness of marketing campaigns done through your chosen social media platform.
• To demonstrate to the class various successful campaigns done through the chosen social media platform. Each individual in the group also needs to demonstrate the available analytics, e.g., likes, comments, shares, number of clicks to evaluate the demonstrated marketing campaign.
• To achieve the above each individual in the group need to present 4 to 5 PowerPoint slides demonstrating, describing and evaluating the successful marketing campaign done through the chosen social media platform.

Tutorial Length:

Each person in the group will get 5 minutes to present his/ her campaign. Each person will need to start and finish his/her presentation in one go without switching or interruption.

Although this is a group project each individual will be graded based on his/ her content and presentation skill.

The group will get 5 minutes after their presentation for Q&A from the professor and class.

Tutorial Content:

1. Brief description of the chosen social media platform, focusing on the description of the main target audience and uniqueness of this platform vs. major competitors - no more than one PowerPoint slide in the beginning.
2. Each presenter to present 4 to 5 PowerPoint slides demonstrating the campaign, describing the marketing objectives of the campaign, describing the target audience and the final results of the campaign, which includes the analytics evaluating the campaign.
3. Place your works cited list on slides at the back of your slide deck. You do not need to present these sources in class, but they should be there for reference.

Slide