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Alan and Hiten are crafting their company's mission statement. Hiten wants to make sure the mission statement mentions that their target market is disabled veterans.

Alan and Hiten are crafting their company's mission statement. Hiten wants to make sure the mission statement mentions that their target market is disabled veterans. Which of the five basic questions an organization's mission statement seeks to answer does this address?

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  • Who are our customers?
  • How do we expand our business?
  • How do we acquire customers?
  • Who are our competitors?
  • What products do we sell?

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