Alan buys FiberOne cereal every month because it has more fiber per serving than most other brands. FiberOne has been on the market for several years. Marketers use competitive or brand advertising for FiberOne because this product is in the of the product life cycle. Select one: O a introductory phase b. growth phase O c. formative phase O d. decline phase Wendy's, a popular chain of fast-food restaurants, offers an official Kids' Meal backpack free with every purchase of its newly introduced luxury meal pack. In this case, which of the following types of sales promotions does Wendy's offer? Select one: O a. Trade allowance b. Push money O c. Rebate d. Premium