Alard Company Segmented Income Statement Blenders Coffee Makers Total Sales Less: Variable cost of goods sold Contribution margin Less: Direct fixed expenses Segment margin Less: Common fixed expenses Operating income If the coffee maker line is dropped. profits will by If the blender line is dropped. profits will by Blenders Coffee Makers Total Sales Less: Variable cost of goods sold Contribution margin Less: Direct fixed expenses Segment margin Less: Common fixed expenses Operating income The additional sales of blenders at the special price will cause profits to _ by _