Question
Alba Company produces two products. The first product is a unique one and Alba is the only company that produces it. So, Alba controls the
Alba Company produces two products. The first product is a unique one and Alba is the only company that produces it. So, Alba controls the market of this product. The second product is produced by several companies. As such, there is a strong competition in the market regarding this product. As you are the management accountant of Alba, the CEO asked you to 1) write a short essay (around 200 words) explaining the following points: a. The factors that affect pricing decision in general. b. Which pricing approach is better applicable for pricing each product, and why? c. The advantages and disadvantages of using each pricing approach
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