Aldean Company wants to use absorption cost-plus pricing to set the selling price on a new product. The company plans to invest $190,000 in operating assets to produce and sell 19,000 units. Its required return on investment (ROI) in its operating assets is 18%. The accounting department has provided cost estimates for the new product as shown below: Per Unit Total Direct materials $ 8.00 Direct labor $ 6.00 Variable manufacturing overhead $ 3.00 Fixed manufacturing overhead $ 147,250 Variable selling and administrative expenses $ 2.00 Fixed selling and administrative expenses $ 68,875

Required: 1. What is the unit product cost for the new product? (Round intermediate calculations and final answer to 2 decimal places.) 2. What is the markup percentage on absorption cost for the new product? (Round intermediate calculations to 2 decimal places.) 3. What selling price would the company establish for its new product using a markup percentage on absorption cost? (Round intermediate calculations and final answer to 2 decimal places.)