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Alden, D. L., Chen, Q., & Zhao, X. (2017). Building Global Brand Communities: Consumer Practices and Creolization. In The Customer is NOT Always Right? Marketing

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Alden, D. L., Chen, Q., & Zhao, X. (2017). Building Global Brand Communities: Consumer Practices and Creolization. In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World (pp. 136-139). Springer, Cham

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