Alecia Gutierez is the Marketing Manager assigned to the Crunchy Cookie product. She has determined that a marketing research study addressing the pricing strategy needs to be developed and implemented. Accordingly, it is understood that consumers believe that Crunchy Cookie cookies are over$-$priced. At Alecia $\text{'}$s direction the Cambridge Research Company has developed a concise plan that describes how the research should be conducted. What would you reccomend to Alecia that should be done NEXT?

Presentation to management.

Test marketing.

Specifically and clearly define the problem..

Develope the hypothesis.

Collect data.