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Alegience insurance Company's manegement is considering an advertising program that would recuire an initial expenditurn of $172,120 and bring in additional sales over the next

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Alegience insurance Company's manegement is considering an advertising program that would recuire an initial expenditurn of $172,120 and bring in additional sales over the next five years. The projected additional sales revenue in year 1 is $79.000. with by 10 percent each yeat Allegience's tax rate is 30 percent. (Hont: The $172.120 advertising cost is an expense) projected to increane Use Apeendix A for your reference. (Use approprlate factor(s) from the tables provided.) Required: 1. Compute the payback period for the advertising grogram. 2. Calculate the acvertising program's net present value, assuming an after-tax hurdle rate of 10 percent. (Aound your intermediate calculations and finat answer to the nearest whole dollar.)

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