Alex is an entrepreneur who founded a company that is showing promise in the market. A larger corporation, Corporation A, offers to purchase Alex's company for 5 million dollars. However, after receiving this offer, another corporation, Corporation B, expresses interest in the company. After negotiations with Corporation B, Alex accepts a 4.2 million dollar offer from Corporation B.

First, explain one reason why this negotiation outcome may have occurred,assuming that Alex is happy with the negotiation outcome.

Then, explain two reasons why this negotiation outcome may have occurred,assuming that Alex is not happy with the negotiation outcome. Finally, provide one strategy Alex could use to obtain a better outcome in future negotiations.