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Alexa believes that the target market of natural essential oils and perfumes is also looking for all - natural hand soap products. Modern consumers have

Alexa believes that the target market of natural essential oils and perfumes is also looking for all-natural hand soap products. Modern consumers have become more conscious of how they impact the environment and how store-bought soaps impact their health and their families. Many of the retail stores that AB works with have expressed a desire to carry organic soap products.
Alexa would like to start a new line of soap products, scented with ABs essential oils. In order to do so, AB will need to invest in the following equipment:
2 stainless steel liquid soap tank mixers to make the soap products. Each will cost $80,000. Shipping and installation will add another $3,000 per mixer.
A stainless steel 550 gallon storage tank with temperature controls will store excess soap until it is ready to be packaged. The tank will cost $4,650. Installation will require adding a line from the tank to the filler machine, which will cost of $2,000. A rotary volumetric piston filling machine dedicated to fill viscous liquids for personal and home care, at a cost of $52,700. Shipping and installation will add another $3,000. Annual maintenance on this machine is expected to be $2000 a year since the filling heads need to be thoroughly cleaned multiple times during the year. Maintenance costs will increase by 10% every year.The mixers, tank and filling machine will all be depreciated using the 7-year MACRS depreciation schedule. At the end of year 8, AB will make a determination as to whether or not to continue this product line. At that time, AB will be able to sell the equipment for 15% of its original price.
AB believes that it will be able to manufacture and sell 500 cases of hand soap the first year. A case of hand soap will sell for $360 in years 1-3. The sales price is expected to jump to $420 for years 4-8. AB expects case sales to increase by 20% the 2nd year, and 15% every year thereafter until it reaches capacity in year 6.
AB anticipates using 2 bottles of essential oils per case of soap. An allowance will need to be made for the fact that these bottles will no longer be sold at the usual $40 per bottle.
Since soap products require lye, stabilizers, essential oils, bottles and other packaging, the COGS per case is estimated to be $85. CGS are anticipated to increase by 10% every year.
Labor: the start of a new product line will require 2 new workers. These workers will be managing the manufacturing and packaging of these products at a starting salary of $20 an hour. Their pay is planned to increase by 4% each year
The new product line will require and additional $20,000 in Net Working Capital.4. Based on your analysis, prepare a capital expenditure plan of action for the AB management team. (Explain which projects you are recommending they fund, in what order, and why). Be sure to respect ABs total capital investment limit ($3 million).

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