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Ali Co . is a Lebanon - based producer of aluminium products that are used for the Aluminium & Glazing treatment of building facades such

Ali Co. is a Lebanon-based producer of aluminium products that are used for the "Aluminium & Glazing" treatment of building facades such as doors, windows,and decorative screens. Historically, the company's main customers were in the
Gulf markets and the company handles international operations through its
export department. However, in recent years, the company has expanded its
business to countries from Southeast Asia to Europe. The management team
believes the current export department arrangement is no longer suited to the
firm's growing international sales generated from outside the Gulf markets and
wants to adopt a more sophisticated approach. What alternative organisational
structures (international division, global area structure, global product structure,
etc.) should the firm consider? And why?

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