Alice and Robert were out food shopping. Robert said, "We need coffee," and tossed a bag of coffee into the cart. Alice picked it up and said, "Don't get this kind; get that one," and pointed to another bag on the shelf. "Why?" asked Robert. "What's the difference? They're both the same kind of coffee." Describing the differences between regular coffee and - coffee, Alice explained that producers following these standards receive - average incomes than conventional producers. These producers are also more likely to have used measures to - soil and water. conserve organic Fair Trade higher lower overuse