Alice Wood had worked in a women's clothing store for ore of her own. Her in produced considerable sure how to bout estimating the potentia count on for women's clothing store in Prince Georg C Prince George was trading. She found it had 17 dothing stores and five de clothing During the previous few years, Alice had been saigher that her ne Shop ladies wear store would be a In acon of starting her own store, Alice had wolled in management une locale. The instructor strewed the importance of marchanderineda se of secondary information that could assist in determining for business. Alced obtained the reports she felt were relevant to her idea from the Province Department of Small Business, Statistics Canada, and the city of Prince George Frida Now that Alice had this information, she was not sure how to proceed. She did not want to retail kinds of ladies' clothing but planned to cater to the patte word Alice were peste site and felt she understood the difficulties women when shopping for clothing Drawing on her retail experience, she stated that shout tof datings were in women's clothing and 20 percent of womes She and the decision to select a store directed at the pethe wo 17 dething stones Prince George and the clothing department ores. She madhe only about 10 percent of clothing stores stock was the the department stores devoted only about 6,500 square feet is total of seling She believed as the about 1,000 square feet could provide a much provided Figure Selected Data for the City of Prince Geo Population 86.100 Number of families 29.200 Per capita income $15.000 Retail sales 5737,700.000 Per family expenditure on women's clothing $1.000 Source: States Canada Figure 2 Estimated Retail Space Stected Real Establishments Food stores 1.200.000 Apparel stores Men's clothing Stores 145.000 Women's clothing stores 180.000 Hardware stores 500 000 Department stores 1650,000 Source: Statistics Canada QUESTIONS: 1. Calculate the following Remember that Alice is making an entend that she will do better sheers on the conservative side a. Total market for women'in Total potential market for petite stad women's dothing 2. Calculate the market potential for Petite Shop # Market share as a percent based on squareground to be decimal place Alice Wood had worked in a women's clothing store for several years and was considering opening a store of her own. Her investigations produced considerable secondary information, but she was not sure how to go about estimating the potential market, or the market share she could count on for new women's clothing store in Prince George, B.C. Prince George was a city of 86,100 surrounded by a large trading area. She found it had 17 clothing stores and five department stores that retailed women's clothing. During the previous few years, Alice had been saving her money and learning all she could so that her Petite Shop ladies' wear store would be a success In anticipation of starting her own store, Alice had enrolled in a small business management course at a local college. The instructor stressed the importance of market research and mentioned several sources of secondary information that could assist in determining market potential for a new business. Alice had obtained the reports she felt were relevant to her idea from the Provincial Department of Small Business, Statistics Canada, and the city of Prince George Figures 1 and 2). Now that Alice had this information, she was not sure how to proceed. She did not want to retail all kinds of ladies' clothing but planned to cater to the petite woman who wore dress sizes 3 to 9. Alice wore petite sizes and felt she understood the difficulties women of her strehad when shopping for clothing Drawing on her retail experience, she estimated that about 60 percent of all clothing sales were in women's clothing and 20 percent of all women fit in the size to category. She arrived at her decision to select a store directed at the petite woman after she visited all of the 17 clothing stores in Prince George and the clothing departments of the city's five department stores. She estimated that only about 10 percent of clothing stores stock was sized 3 to 9, and the five department stores devoted only about 6.500 square feet in total of selling space to this site range. She believed a small shop of about 1,000 square feet could provide a much better selection to this market than those outlets provided Figure 1 Selected Data for the City of Prince George Population 86.100 Number of familles 29.200 Per capita income $15.000 5737,700,000 Per family expenditure on women's clothing $1.000 Source: Statistics Canada Figure 2 Estimated Retail Space for Selected Retail Establishments in square feet Food stores 1.200.000 Apparel stores: Men's clothing stores 145,000 Women's clothing stores 180,000 Hardware stores 600,000 Department stores 1.650.000 Source: Statistics Canada QUESTIONS: 1. Calculate the following. Remember that Alice is making an estimate, and that she wil do better if she errs on the conservative side a Total market site for women's clothing Total potential market size for petite sized women's clothing 2. Calculate the market potential for Petite Shop a. Market share as a percent (%) (based on square footage-round to one decimal place) *The value of a firm's land as a result of a golf course being built in the adjacent property: Aftertax yield on an investment is determined by: Joey's Tasty Chicken just bought a new chicken roasting furnace for $50,000. Assuming a tax rate of 30%. What is the after-tax cost of the furnace? Cash demands and funding are examined by way of: Alice Wood had worked in a women's clothing store for ore of her own. Her in produced considerable sure how to bout estimating the potentia count on for women's clothing store in Prince Georg C Prince George was trading. She found it had 17 dothing stores and five de clothing During the previous few years, Alice had been saigher that her ne Shop ladies wear store would be a In acon of starting her own store, Alice had wolled in management une locale. The instructor strewed the importance of marchanderineda se of secondary information that could assist in determining for business. Alced obtained the reports she felt were relevant to her idea from the Province Department of Small Business, Statistics Canada, and the city of Prince George Frida Now that Alice had this information, she was not sure how to proceed. She did not want to retail kinds of ladies' clothing but planned to cater to the patte word Alice were peste site and felt she understood the difficulties women when shopping for clothing Drawing on her retail experience, she stated that shout tof datings were in women's clothing and 20 percent of womes She and the decision to select a store directed at the pethe wo 17 dething stones Prince George and the clothing department ores. She madhe only about 10 percent of clothing stores stock was the the department stores devoted only about 6,500 square feet is total of seling She believed as the about 1,000 square feet could provide a much provided Figure Selected Data for the City of Prince Geo Population 86.100 Number of families 29.200 Per capita income $15.000 Retail sales 5737,700.000 Per family expenditure on women's clothing $1.000 Source: States Canada Figure 2 Estimated Retail Space Stected Real Establishments Food stores 1.200.000 Apparel stores Men's clothing Stores 145.000 Women's clothing stores 180.000 Hardware stores 500 000 Department stores 1650,000 Source: Statistics Canada QUESTIONS: 1. Calculate the following Remember that Alice is making an entend that she will do better sheers on the conservative side a. Total market for women'in Total potential market for petite stad women's dothing 2. Calculate the market potential for Petite Shop # Market share as a percent based on squareground to be decimal place Alice Wood had worked in a women's clothing store for several years and was considering opening a store of her own. Her investigations produced considerable secondary information, but she was not sure how to go about estimating the potential market, or the market share she could count on for new women's clothing store in Prince George, B.C. Prince George was a city of 86,100 surrounded by a large trading area. She found it had 17 clothing stores and five department stores that retailed women's clothing. During the previous few years, Alice had been saving her money and learning all she could so that her Petite Shop ladies' wear store would be a success In anticipation of starting her own store, Alice had enrolled in a small business management course at a local college. The instructor stressed the importance of market research and mentioned several sources of secondary information that could assist in determining market potential for a new business. Alice had obtained the reports she felt were relevant to her idea from the Provincial Department of Small Business, Statistics Canada, and the city of Prince George Figures 1 and 2). Now that Alice had this information, she was not sure how to proceed. She did not want to retail all kinds of ladies' clothing but planned to cater to the petite woman who wore dress sizes 3 to 9. Alice wore petite sizes and felt she understood the difficulties women of her strehad when shopping for clothing Drawing on her retail experience, she estimated that about 60 percent of all clothing sales were in women's clothing and 20 percent of all women fit in the size to category. She arrived at her decision to select a store directed at the petite woman after she visited all of the 17 clothing stores in Prince George and the clothing departments of the city's five department stores. She estimated that only about 10 percent of clothing stores stock was sized 3 to 9, and the five department stores devoted only about 6.500 square feet in total of selling space to this site range. She believed a small shop of about 1,000 square feet could provide a much better selection to this market than those outlets provided Figure 1 Selected Data for the City of Prince George Population 86.100 Number of familles 29.200 Per capita income $15.000 5737,700,000 Per family expenditure on women's clothing $1.000 Source: Statistics Canada Figure 2 Estimated Retail Space for Selected Retail Establishments in square feet Food stores 1.200.000 Apparel stores: Men's clothing stores 145,000 Women's clothing stores 180,000 Hardware stores 600,000 Department stores 1.650.000 Source: Statistics Canada QUESTIONS: 1. Calculate the following. Remember that Alice is making an estimate, and that she wil do better if she errs on the conservative side a Total market site for women's clothing Total potential market size for petite sized women's clothing 2. Calculate the market potential for Petite Shop a. Market share as a percent (%) (based on square footage-round to one decimal place) *The value of a firm's land as a result of a golf course being built in the adjacent property: Aftertax yield on an investment is determined by: Joey's Tasty Chicken just bought a new chicken roasting furnace for $50,000. Assuming a tax rate of 30%. What is the after-tax cost of the furnace? Cash demands and funding are examined by way of