Alicia Perez is the public relations director of a regional theater. She would like to start a tradition of offering twice-yearly matinees of selected shows for students. After a performance, the actors would answer questions and hand out box lunches. Offering the matinees might seem like a simple matter, but it will require a good deal of planning. Alicia already has the approval of the artistic director and business manager. She needs to complete several tasks to accomplish her goal:

1. Secure the cooperation of the shows' stage managers and casts.
2. Inform the house manager to ensure the theater remains open and staffed for the extra time after performances.
3. Make the box office aware of the special ticketing arrangements.

• What type of message (memo or email) would Alicia need to write to accomplish each of these three tasks? Justify your answers.
• What order (direct or indirect) would be appropriate for each of these three messages? Justify your answers.