Aljumah, A. I., Nuseir, M. T., & Alam, M. M. (2021). Traditional marketing analytics, big data analytics and big data system quality and the success of new product development. Business Process Management Journal.

List of Topic for your Gap Analysis Assignment

gap analysis (Critical Review) of the

The provided list is dated 2021, and you can find some more articles dated 2022. If the

below list is not interested in you, you can find more articles from 2022. You have to use

keys such as Marketing Management, Big Data, emerald. The minimum number of words

should be not less than 2000 words (about 3 to 4 pages).

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AutoSave Pv... OF |- 16- Research Gap - Citation blank sheet - View Tell me Insert Draw Home - Page Layout Formulas Data Review Share Comments X Calibri (Body) v 11 VA A 9 ale v General Insert 1 Delete 28-0 FO Paste = = = + LES % % y 8 - Conditional Format Cell Formatting as Table Styles Sensitivity Sort Filter Format v Find Select Ana yze Data BIU OA A x fx MGT340 Dr Adel Al Alawi B6 A B B D E F G j J K L M N O Research Year H 1 Research Gap & Limitation Remarks /future work Title & Citation Purpose Research Independent and Questions/Hyp Dependent Variables Methodology otheses Key Finding 7 2020 Independent: XXXXXXXXXXXXXXX xxx find a related journal paper XXXXXXXXXXXXXXX XXXXXXX XXXXXXXXXXXXXXX XXX Dependent 8 Reference: 9 10 11 12 13 14 15 16 12 17 18 19 20 21 22 -- Sheet1 + Ready + 150% AutoSave Pv... OF |- 16- Research Gap - Citation blank sheet - View Tell me Insert Draw Home - Page Layout Formulas Data Review Share Comments X Calibri (Body) v 11 VA A 9 ale v General Insert 1 Delete 28-0 FO Paste = = = + LES % % y 8 - Conditional Format Cell Formatting as Table Styles Sensitivity Sort Filter Format v Find Select Ana yze Data BIU OA A x fx MGT340 Dr Adel Al Alawi B6 A B B D E F G j J K L M N O Research Year H 1 Research Gap & Limitation Remarks /future work Title & Citation Purpose Research Independent and Questions/Hyp Dependent Variables Methodology otheses Key Finding 7 2020 Independent: XXXXXXXXXXXXXXX xxx find a related journal paper XXXXXXXXXXXXXXX XXXXXXX XXXXXXXXXXXXXXX XXX Dependent 8 Reference: 9 10 11 12 13 14 15 16 12 17 18 19 20 21 22 -- Sheet1 + Ready + 150%