Question
All book buyers have the same preferences, and under current arrangements, those who buy used books at $22 receive the same utility as those who
All book buyers have the same preferences, and under current arrangements, those who buy
used books at $22 receive the same utility as those who buy new books at $50. The annual
interest rate is 10 percent, and there are no transaction costs involved in the buying and selling of
used books. Each new textbook costs $m to produce and lasts for exactly 2 years.
a. What is the most a buyer would pay for the use of a new book for 1 yr?
b. How low would m have to be before a publisher would find it worthwhile to print books with
disappearing inkink that vanishes 1 yr from the point of sale of a new book, thus eliminating
the used-book market? (Assume that eliminating the used-book market will exactly double the
publisher's sales.)
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