All, except one, of the following statements are valid arguments in favour of advertising. Which one is the exception?

Question 9Select one:

a.Advertising provides consumers with information.

b.Advertising reduces the search time needed by consumers to acquire products.

c.Advertising increases the barriers to entry into an industry and thereby enhances competition.

d.Advertising can lower the prices of products by reducing the firms' average cost through increased output levels.

e.Advertising increases the availability of radio and television program choices for the consumer.