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All of the following are disadvantages of primary data collection with the exception of: Multiple Choice collection typically takes longer. more costly to collect marketers

All of the following are disadvantages of primary data collection with the exception of:

Multiple Choice

  • collection typically takes longer.
  • more costly to collect
  • marketers often require extensive training be able to design questions.
  • needs experience to collect primary data that are unbiased, valid, and reliable.
  • can be tailored to fit the research questions.

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