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All of the following are disadvantages of primary data collection with the exception of: Multiple Choice collection typically takes longer. more costly to collect marketers
All of the following are disadvantages of primary data collection with the exception of:
Multiple Choice
- collection typically takes longer.
- more costly to collect
- marketers often require extensive training be able to design questions.
- needs experience to collect primary data that are unbiased, valid, and reliable.
- can be tailored to fit the research questions.
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