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All of the following are examples of horizontal differentiation, EXCEPT : Group of answer choices Nike's image is about inspiration whereas Under Armour is about

All of the following are examples of horizontal differentiation, EXCEPT:

Group of answer choices

Nike's image is about inspiration whereas Under Armour is about working hard day in and day out

Saying that "America Runs on Dunkin" in Dunkin Donuts ads

All of the examples listed illustrate horizontal differentiation

Showing that Volvo has dynamic steering and better handling than the competition

Buying a beverage based on its cool packaging

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