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All of the following are examples of horizontal differentiation, EXCEPT : Group of answer choices Nike's image is about inspiration whereas Under Armour is about
All of the following are examples of horizontal differentiation, EXCEPT:
Group of answer choices
Nike's image is about inspiration whereas Under Armour is about working hard day in and day out
Saying that "America Runs on Dunkin" in Dunkin Donuts ads
All of the examples listed illustrate horizontal differentiation
Showing that Volvo has dynamic steering and better handling than the competition
Buying a beverage based on its cool packaging
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