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All of the following are true about a skimming pricing strategy when used during the introduction stage of the product life cycle except which? It
All of the following are true about a skimming pricing strategy when used during the introduction stage of the product life cycle except which?
It capitalizes on the price insensitivity of early buyers.
It helps build unit volume.
It encourages competitive entrants into the market.
It recovers the R&D costs of the new offering.
It typically results in profit margins that are high.
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