All of the following are true about early adopters EXCEPT they rely on group norms and values and are oriented to the local community they tend to be opinion leaders because of their close group affiliation they are distinguished by behavior, not demographics they do not rely on group norms and like to try new products QUESTION 21 Of the four plots below, which represents the category profitability through a product life cycle? Introduction Growth Maturity Decline Time Introduction Growth Maturity Decline time 0 Introduction Growth Maturity Decline time O Introduction Growth Maturity Decline time QUESTION 22 When considering the new-product development process, which of the following statements is true of screening? It eliminates ideas that are inconsistent with an organization's new-product strategy. It calculates preliminary figures for demand, cost, sales, and profitability. It involves getting consumer reactions to visual representations of a proposed product. It involves making cosmetic or functional changes to existing products