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All of the following are true about the marketing plan EXCEPT: a . The better the marketing plan is , the closer it is to

All of the following are true about the marketing plan EXCEPT:
a. The better the marketing plan is, the closer it is to being actionable.
b. Time and monetary elements should not be included in the marketing plan.
c. The better the marketing plan is, the more accurately its implementation can be forecast.
d. When the timeline and budget are detailed in the marketing plan, better planning and audits of costs can take place.

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