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All of the following are true about the marketing plan EXCEPT: a . The better the marketing plan is , the closer it is to
All of the following are true about the marketing plan EXCEPT:
a The better the marketing plan is the closer it is to being actionable.
b Time and monetary elements should not be included in the marketing plan.
c The better the marketing plan is the more accurately its implementation can be forecast.
d When the timeline and budget are detailed in the marketing plan, better planning and audits of costs can take place.
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