Question
All of the following are true, except a.Some consumers may infer high quality from high price b.Low prices can indicate lower quality given that no
All of the following are true, except
a.Some consumers may infer high quality from high price
b.Low prices can indicate lower quality given that no other information is available
c.Promotional campaigns do not affect consumer's perception on quality
d.It makes more sense to raise price when advertising makes demand less elastic
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Crafting and Executing Strategy The Quest for Competitive Advantage
Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III
19th edition
78029503, 978-0078029509
