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All of the following describe The General Electric (GE) model EXCEPT: a. In the GE model, a customer is interviewed and asked to fill in
All of the following describe The General Electric (GE) model EXCEPT: a. In the GE model, a customer is interviewed and asked to fill in the figures in the column labeled "Weights". b. The GE model is a strategic tool that forces the marketing manager to make some judgments about the brand's (or company's) performance explicit. c. The dimensions of the GE model are analogous to the external and internal pieces of SWOT analyses. d. In the GE model, the strategist is asked to fill in the perceptions about how well the brand (or company) is doing
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