All of the following statements about public relations are true except

Select one:

a$.$

PR has become increasingly important as costs of other forms of marketing communications continue to increase

b$.$

consumers have become increasing skeptical of marketing claims made in conventional media

c$.$

because of its high cost, the use of PR has waned in recent years

d$.$

media coverage generated by PR is seen as more credible than paid advertising

e$.$

public relations activities often support other promotional efforts