All of these statements about standard markup pricing are true except which? Multiple Choice High-volume products usually have smaller markups than do low-volume products. Markups must cover all expenses of the store, pay for overhead costs, and contribute something to profits. Supermarket managers use this method since they have such a large number of products that estimating the demand for each product as a means of setting price is impossible. The method involves summing the total unit cost of providing a product or service and adding a specific amount. The percentage markup depends on the type of retail store and the product involved