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The starting point for this study was the obvious "mismatch" between the dominating, consumer marketing-oriented way of approaching customer satisfaction on the one hand and our current understanding of industrial buyer-seller relationships and networks on the other. The purpose of this paper is to present a relational and contextual perspective on customer satisfaction and dissatisfaction in industrial markets. To illustrate the usefulness of the perspective, this paper presents a case study on the emergence of dissatisfaction in a buyer-seller relationship within its network context in the software industry. On the basis of the three-level framework highlighted in this paper, i.e., the inner context of a buyer-seller relationship, the connected network of a buyer-seller relationship, and the outer context of the connected network, it is argued that it is possible to develop a richer understanding of the emergence of satisfaction in industrial markets.

Question 1

What does the term pseudo-papilloedema mean?

Question 2

Could direct ophthalmoscopy falsely detect papilloedema due to error of

refraction? 201019

Question 3

What is the cause of bilateral macular oedema?

Question 4

How can one differentiate between papilloedema and a tilted disc on

fundus examination?

Question 5

On fundus examination, does the preservation of the disc cup (no

obliteration) despite nasal blurring of the edges of the cup mean an

absence of papilloedema?

Question 6

What findings should be looked for during routine fundus examination

in patients on long-term chloroquine or other anti-malarial therapy for

treatment of systemic lupus erythematosus (SLE)?

Question 7

Which diseases are commonly associated with a macular star on

ophthalmoscopic examination?

Question 8

Can a cataract in one eye produce an afferent pupillary defect in that eye?

Question 9

What is meant by copper and silver wiring of retinal vessels on

ophthalmoscopy, what do they look like and which of them signifies

atherosclerosis?

Question 10

What is the mechanism of papilloedema? Is it that the intracranial

pressure exceeds the pressure of the central retinal vein?