all steps and answer please

IF YOU BUILD A SMALL DEVELOPMENT AND DEMAND IS STRONG FOR YOUR HOUSES, YOU WILL YEILD A PROFIT OF \$10M, AND, IF DEMAND IS WEAK, THE PROFIT WILL BE $6M. IF YOU BUILD A MEDIUM DEVELOPMENT AND DEMAND IS STRONG FOR YOUR HOUSES, YOU WILL YEILD A PROFIT OF \$12M, AND, IF DEMAND IS WEAK, THE PROFIT WILL BE \$5M. IF YOU BUILD A LARGE DEVELOPMENT AND DEMAND IS STRONG FOR YOUR HOUSES, YOU WILL YEILD A PROFIT OF $30M, AND, IF DEMAND IS WEAK, THE PROFIT WILL. BE NEGATIVE \$10M. CONSTRUCT A PAYOFF TABLE FOR THIS PROJECT. IF YOU TAKE THE OPTIMISTIC APPROACH WHAT WOULD YOUR DECISION BE? WHAT ABOUT A CONSERVATIVE APPROACH