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All students will be assigned to a group. The objective of this group assignment is to conduct a Segmentation,Targeting, and Positioning (STP) analysis for the

All students will be assigned to a group. The objective of this group assignment is to conduct a Segmentation,Targeting, and Positioning (STP) analysis for the Texas A&M International University (TAMIU) MBAprogram. Apply the concepts and tools learned in class to make informed suggestions and recommendationsthat you believe would strengthen the program's position in the market

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