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All students will be assigned to a group. The objective of this group assignment is to conduct a Segmentation,Targeting, and Positioning (STP) analysis for the
All students will be assigned to a group. The objective of this group assignment is to conduct a Segmentation,Targeting, and Positioning (STP) analysis for the Texas A&M International University (TAMIU) MBAprogram. Apply the concepts and tools learned in class to make informed suggestions and recommendationsthat you believe would strengthen the program's position in the market
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Accounting Tools for Business Decision Making
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso
5th edition
9780470418239, 470239808, 9780470239803, 470418230, 978-1118128169
