ALL THE QUESTION AND ANSWERS WILL BE IN REAL ESTATE IN WESTERN AUSTRALIA

Institution: West Coast Property Training western Australia

Marketing Cluster

CPPREP4004 Establish marketing and communication profiles in real estate

CPPREP4102 Market property

Activity 1: Marketing and communication channels

Scenario You are currently working at Mystic Hills Real Estate. The agency has both a sales and property management department. You've been assigned the task of reviewing the agency's marketing processes.

1. What are marketing and communication channels?

2. List five outcomes of effective marketing and communication when engaging with agency clients

3. Give three examples of ethical considerations when marketing Mystic Hills Real Estate, their industry practitioners or listed properties.

4. Select four acts from the list below and provide an example for each, illustrating the legal considerations you need to abide by when marketing a property, the agency or yourself as an industry practitioner.

Real Estate and Business Agent's Act 1978

Australian Consumer Law

Fair Trading Act 2010

Spam Act 2003

Do Not Call Register Act 2006

Equal Opportunity Act 1984

ACT	EXAMPLES
1.
2.
3.
4.

5. Select three of the most appropriate marketing and communication channel's to successfully engage with each of the identified target audience

Facebook business page

Instagram business page

West Australian newspaper

Local community newspaper

Office window display

reiwa.com

Local schools

Local radio station

Target Audience 1	Target Audience 2	Target Audience 3
A couple in their thirties who are both professionals	A couple in their forties with two teenage children who both work full time	An eighty year old retired gentlemen
1.	1.	1.
2.	2.	2.
3.	3.	3.

Activity 2: Cret a Marketing and communication profile for Mystic Hills Real Estate

Scenario The owners of Mystic Hills Real Estate would like you to examine the marketing of the agency to the Mystic Hills community and prospective clients.

1. List five marketing goals to position the agency in the Mystic Hills area.

2. Outlin a strategy to effectively market the agency in the Mystic Hills community

3. Creat a marketing and communication profile for the agency.

Activity 3: Cret a personal profile for industry practitioner

Scenario You are currently working at Mystic Hills Real Estate as either a sales representative or property manager. Part of your role includes prospecting and actively marketing yourself within the Mystic Hills area. You want to create a strategy to promote yourself as an industry practitioner of choice to current and prospective clients.

1. Describe the target market you wish to attract and their expectations for the real estate service you will provide.

2. Crea personal profile for marketing and communication purposes.

Activity 4: Creating a marketing plan and property profile

Scenario You are currently working at Mystic Hills Real Estate as either a sales representative or property manager. Part of your role includes actively marketing your current listings within the Mystic Hills area.

You want to create a marketing strategy to promote 28 Boundary Avenue, Mystic Hills. This is a modern three bedroom, two bathroom property with double garage and beautiful outdoor living space. It boasts a stylish open plan living area and is fully air conditioned. There are obstructed river views from the balcony. The local shopping centre is 2 km away and the bus route is 800m from the property.

1. nake marketing plan for this property

Marketing Plan

Details and features of property
Strategy
Media
Budget allocation
Performance indicators for success
Client acknowledgement and authorisation to proceed with plan

2. Outline the resources required to effectively implement this plan.

3. Make an implementation plan

Implementation of Marketing Plan

Action (What needs to be done to make the plan a reality)	When (timeline during marketing campaign for review)	Who (identify which member of the Mystic team is responsible for this action)	Performance Indicator (How will you measure success?)
1.
2.
3.
4.
5.
6.

4. make a marketing and communication profile for this property as per your marketing plan.

5. How will you monitor and review the success of this marketing plan?