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All the questions are from the case Got Milk? The Evolution of the Plant-Based Milk Industry. 1. Whatarethekeyfactors thathavecontributedtothedecline ofthedairymilkbusiness andthegrowth ofthe PBM industry? (600

All the questions are from the case "Got Milk? The Evolution of the Plant-Based Milk Industry".

1. Whatarethekeyfactors thathavecontributedtothedecline ofthedairymilkbusiness andthegrowth ofthe PBM industry? (600 - 700 words)

2. Were these drivers inevitable especially when viewed from the perspective of the dairymilkproducers?(500 words)

3. Whatmightthedairymilkproducershavedonedifferently?(500 words)

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