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Allen is launching the new Luvian Estate community. He wrote this positioning statement: Luvian Estate Homes is unrivalled in style, design, and luxury living made
Allen is launching the new Luvian Estate community. He wrote this positioning statement: "Luvian Estate Homes is unrivalled in style, design, and luxury living made possible by an awardwinning architectural firm, with the highestquality materials and dedicated work crews." What is missing?a Point of differenceb. Targeted consumersc. Frame of referenced. Reason to believe
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